MOONLIGHT & COMPANY01

Strategic advisory · Brand · Audience · Ecosystem

The corporate leader isn't 9 to 5 anymore. She moonlights as a founder.

Moonlight & Company is the strategic counsel for the multi-hyphenate generation. And the brands building for them.

THE PRACTICE01

✦ The practice

Strategic advisory. Brand. Audience. Ecosystem.

Moonlight & Company is a strategic advisory for the multi-hyphenate generation. We work in three modes: with the operator building a public voice, with the founder whose personality is the brand, and with the company that needs to reach her. The connective tissue is Moonlight Club, a curated editorial community of women operators that brands cannot replicate, and that anchors every engagement we take.

THE MOMENT01

✦ The moment

We're in the multi-hyphenate decade. Most brands haven't caught up.

Harvard Business ReviewHow to Make Fractional Leadership Work

McKinseyWomen in the Workplace 2025

Inc.Your New Favorite F-Word: Fractional Leadership

FortuneThe Top Female Executives Poised to Lead the Fortune 500

Fast CompanyWhy Multi-Hyphenate Leaders Are the Future

AxiosA Record Number of Women Are Fortune 500 CEOs

ChiefBeyond the Ladder: Why Multihyphenate Leaders Are the Future

BloombergA New White-Collar Gig Economy: Training AI to Take Over

Harvard Business ReviewHow Part-Time Senior Leaders Can Help Your Business

AdweekInsights, Authenticity, and the Expanding Creator Economy

World Economic ForumThe Gig Economy Is Booming, But Is It Fair Work?

Inc.5 Promising Side Businesses to Start in 2026

THE LANGUAGE01

✦ Nobody agrees what to call it

Multi-hyphenate Gig economy Fractional leadership Creator economy Portfolio career Prosumer Freelancer Moonlighting Non-linear

Call it what you like. They run more than one thing.

THE OPERATOR01

✦ The operator

They work 9 to 5 for the company. And 5 to 9 for everything else.

They need positioning that translates internal career capital into external pull. They need research and insight to make smarter bets on what they are building on the side, and curated networking that doesn't waste their three free hours a week. They need editorial frameworks, AI-native productivity, and access to others doing the same thing at the same level.

Most brands selling to this audience are still selling solutions designed for someone else's life. They don't need another course. They need a system that runs in their actual week.

THE FOUNDER01

✦ The founder

Tennessee Watt

Wharton MBA, Class of 2026, focused on AI and entrepreneurship; a graduate of Imperial College London. Her career has both sides of the brief. Inside the institutions (Google, Amazon, Imperial) and across the table from them (Brunswick, advising Visa and Travelex). At Google's Platforms and Ecosystems team she led developer marketing for the Tech Equity Collective. At Amazon she shipped a Senior Product Manager pilot projecting $18.6M in annual savings. She returned to Imperial as a fractional brand consultant, and founded Moonlight Club, the editorial community for women in the multi-hyphenate generation.

✦ Founding statement

We work with the people shaping the multi-hyphenate generation. And the brands learning to keep up.

Moonlight & Company, founding statement

WHO WE SERVE02

✦ The model

Two audiences. One operating system.

We serve both the multi-hyphenate operator and the brands building for them. Moonlight Club, the curated community of women operators, is the connective tissue. The work on one side compounds the value of the other.

WHO WE SERVE02

✦ Audience 1

They run more than one thing.

Mid-level to senior operators. VP, Director, partner-track, or fractional, across tech, finance, consulting, healthcare, law, consumer and creative. They read the FT on Saturday, Feed Me by Emily Sundberg on Substack, and one too many other subscriptions. They have career capital inside the company and not enough pull outside it.

"They hire us when they have outgrown the playbook that built their career."

WHO WE SERVE02

✦ Audience 2

The founder is the brand. The brand should scale without the founder.

Founders, solo operators, creator-led businesses, and early-stage companies under 20 people. The personality is the engine and the bottleneck at once. They need the company to sound like its founder even when the founder isn't writing.

"We help the brand sound like its founder, faster than an agency would."

WHO WE SERVE02

✦ Audience 3

You need to reach her. We're already in her group chat.

Comms agencies, tech and civic-tech companies, AI tools and platforms, financial-services brands, and lifestyle and longevity companies. The common thread: they are trying to reach multi-hyphenate women operators, and they don't have a native channel into her.

"When the campaign needs to reach her, the agency outsources to us."

THE COMMUNITY02

✦ The community

Moonlight Club. Where the women live. Where the work begins.

Moonlight Club is the curated members' community of women operators who shape how Moonlight & Company thinks. The Memo is the bi-weekly briefing they read together. The Briefings are the sessions where a brand is introduced into the community, with permission. The Dossier is the research they take part in when a question is worth asking. The Club is what makes the work possible. We build for it, with it, and around it.

437

waitlist members pre-launch, growing toward 2,000 by summer 2026.

14,500

on Tennessee's personal LinkedIn.

Before we advise, we listen

28 conversations · 24 hours of recorded talk · 100,465 words · one framework.

WHAT SHE TOLD US02

✦ From the conversations

We advise from what she actually said.

Connection is the value. Not the content.

Information is free. The curation, the door, the introduction she actually wanted, is the line item.

For most women we talk to, visibility isn't the goal. It's the block.

“What if people think I'm cringe?” The Sprint meets the woman who knows what she's built and freezes at the post.

No one wants another event to be seen at.

They want to leave with something they can use on Monday. A working session, not a panel. The Briefings are built on it.

SECTION III03

✦ Services & pricing

Six engagements. Three buyer modes.

We sell what we ship. Pricing is visible because the work is.

SERVICES03

✦ Three eras. One operating system.

The operator era

For the operator

Personal Positioning Sprint
Personal Positioning Intensive

The founder era

For the founder

Brand Build Sprint
Fractional Brand & Audience Lead

The in-house era

For the brands around them

The Briefings
The Dossier

FOR THE OPERATOR · 0103

Personal Positioning Sprint

$2,500 · 5 days

By Friday, you will have written, and posted, the post you have been meaning to write.

1-hour discovery interview
Full bio rewrite: LinkedIn, speaker bio, email signature, website
Voice audit of 5 recent pieces
Locked positioning statement
3 ready-to-post hook templates
45-minute walkthrough call, 14 days of async support (48-hour window, Mon to Fri)

“I am someone who cannot post on LinkedIn. I am incapable of posting on LinkedIn.” — A Moonlight Club member, before her first Sprint

FOR THE OPERATOR · 0203

Personal Positioning Intensive

$8,500 · 3 weeks

90-minute discovery
Full positioning system, all bios
Three content tracks with 15 angle prompts
8 ghostwritten posts
90-day content calendar, 5-page voice doc
Two calls, 30 days of async support (48-hour window, Mon to Fri)

FOR THE FOUNDER · 0303

Brand Build Sprint

$22,000 · 4 weeks

3-hour voice and positioning workshop
10 to 12 page brand voice doc
Naming work if needed
Content library for first 30 days (15 posts, 3 long-form, calendar)
Half-day team workshop to install it

FOR THE FOUNDER · 0403

Fractional Brand & Audience Lead

From $7,500/mo · 3-mo min, 6-mo cap

Weekly 90-minute working session with the founder
Co-ownership of the content engine
Brand voice built and shipped in-house
First content or community hire scoped and managed
Async between sessions, 48-hour window, Mon to Fri
Off-ramp at month 3, optional re-up at month 6

FOR THE COMPANY · 0503

The Briefings

$20,000 per session

A 60 to 90 minute session for 25 to 30 women from the Moonlight Club community. The sponsor brings the teacher, not the speaker. Tennessee hosts, frames, facilitates, and produces The Brief, the insight from the room.

Her audience lives in WhatsApp, not in a media plan.

This room trusts a teacher, not a speaker.

She shows up to learn a skill, not to be marketed to.

The Brief: 8 to 12 pages, numbered, dated, signed
A taught hour. Not a panel.
Full recording
5 to 10 minutes inside the session
Opt-in attendee directory

FOR THE COMPANY · 0603

The Dossier

From $50,000 · 8 weeks

Custom commissioned primary research from the Moonlight Club community. 20 to 30 in-depth interviews plus a quantitative survey sized to the question.

50 to 100 page report
Anonymized themes, verbatims, and implications
For product, brand, comms, or campaign strategy
Presentation deck and 2-hour debrief workshop

THE PROCESS03

✦ How engagements work

01Discovery call

02Proposal

0350% deposit and kickoff

04Delivery

05Closeout and final invoice

Terms

Paid in two installments: 50% on signing, 50% on delivery. Net 14 invoicing. Revisions per the engagement scope. Scope flexes; timelines hold.

THE INVESTMENT03

✦ The investment

Personal Positioning Sprint	Operator era	$2,500
Personal Positioning Intensive	Operator era	$8,500
Brand Build Sprint	Founder era	$22,000
Fractional Brand & Audience Lead	Founder era	from $7,500/mo
The Briefings	In-house era	$20,000
The Dossier	In-house era	from $50,000

The Dossier is scope-dependent and can run higher with sample size. Founding-client pricing available on the first engagements per offering. Prices reflect 2026.

CASE STUDY 0104

✦ Case Study 01

Tech Equity Collective

A Google initiative for accelerating Black innovation in technology.

2021 to 2024 · Brand & community lead, with Sylvain Labs and GoodieNation

TECH EQUITY COLLECTIVE04

✦ The challenge

Google was building a sustainable plan to accelerate Black innovation across technology.

The initiative needed brand identity, naming, community infrastructure, and a path to deploying real capital to organizations building career pathways. The challenge was scale, credibility, and a model that wouldn't feel performative.

TECH EQUITY COLLECTIVE04

✦ Approach & deliverables

Tennessee led the community side across three phases. Phase 1 (2022 launch): brand consultancy alongside Sylvain Labs, audience research, positioning input, mailing list, and RSVP management for the Atlanta launch. Phase 2 (2023 Impact Fund): structured the $1M grant program with GoodieNation and authored the official announcement on Google's Keyword blog. Phase 3 (CultureCon): curated the "Tech for the Culture" builder summit.

Deliverables

Launch community infrastructure
5,000-subscriber newsletter
$1M Impact Fund structure, 16 grantees
CultureCon summit curation
The public announcement

TECH EQUITY COLLECTIVE04

✦ The outcome

5,000+

newsletter subscribers from zero in 12 months.

$1M

Impact Fund deployed across 16 grantee organizations.

200

attendees at the flagship Atlanta launch.

200

at CultureCon's "Tech for the Culture," 50% above goal.

Keyword

announcement authored and published on Google's blog, March 2023.

Tech Equity Collective. Identity by Sylvain Labs, with brand consulting and creative-direction support from Tennessee Watt, who led the community and program side as the in-house Google product marketing lead.

CASE STUDY 0204

✦ Case Study 02

Imperial College Business School

Building an inclusive marketing community across one of the UK's top business schools.

2024 to 2025 · Brand strategist and workshop facilitator

IMPERIAL COLLEGE04

✦ The challenge

A seed fund to make their marketing language more inclusive.

Across Marketing, Recruitment, and Admissions, they needed more than a one-off guideline. They needed a practical, embeddable toolkit, and the team training to make it stick.

IMPERIAL COLLEGE04

✦ Approach & deliverables

A full inclusive marketing toolkit designed for daily use across team activities, paired with an interactive workshop series to train the team and embed it in their workflow.

Deliverables

Audience and team research
The toolkit: frameworks, language guidelines, examples
Interactive workshop series

IMPERIAL COLLEGE04

✦ The outcome

toolkit, adopted across 3 teams.

in-person workshop sessions delivered.

Lasting

change in how marketing voice is approved and shipped.

"Tennessee understood the brief, came back with ideas to make the toolkit better, and produced the perfect kit for us."

Emily Beales · MBA Student Recruitment and Admissions · Imperial College Business School

Aram Karakashian · Executive Director of Marketing, Communications & Enrollment · Imperial College Business School

CASE STUDY 0304

✦ Case Study 03

Building an editorial community from zero for women in the multi-hyphenate generation.

2026 to present · Founder

MOONLIGHT CLUB04

✦ The challenge

No editorial-first community existed for women building portfolio careers.

Generalist remote-work communities, AI training communities, C-suite members' clubs, and creator-economy networks all serve adjacent audiences. None were designed around the multi-hyphenate generation as the protagonist. The opportunity: build the connective tissue. A curated community brands would pay to access and members would join for the editorial quality.

MOONLIGHT CLUB04

✦ Approach & deliverables

Brand identity from scratch: visual system, voice, naming, positioning. An editorial newsletter, The Memo, built around evergreen multi-hyphenate themes. Founder-led LinkedIn growth as the primary acquisition channel.

Deliverables

Full brand system
Waitlist site, moonlightclub.life
Founding cohort of 437 waitlist members
The monetization plan that became Moonlight & Company

MOONLIGHT CLUB04

✦ The outcome

437

waitlist subscribers pre-launch (target: 2,000 by summer).

14,500

LinkedIn followers, growing toward 20,000 by launch.

2-sided

commercial model built in tandem with the community.

featured in Business Insider in 2026.

"I listened to 28 women before I built a single offer. Everything here started from what she actually said."

Tennessee Watt, on building Moonlight Club

VOICES05

"Tennessee was fantastic at developing this beyond just a guide but a practical tool we can use across our activities. This culminated in an interactive workshop designed to embed the team with actions and initiatives. These activities have stimulated interesting conversations and helped individuals become more inclusive in their marketing and communications."

Aram Karakashian · Executive Director of Marketing, Communications & Enrollment · Imperial College Business School

"Tennessee understood the brief, came back with ideas to make the toolkit better, and produced the perfect kit for us. Interesting, insightful, and extremely relevant to the current times."

Emily Beales · then MBA Student Recruitment and Admissions · Imperial College Business School

THE TIMELINE06

✦ Engagement timelines

Positioning Sprint5 days, end to end.

Positioning Intensive3 weeks, two calls, 30 days of support.

Brand Build Sprint4 weeks, workshop to install.

The Briefings6 to 8 weeks lead, one session, one report.

The Dossier6 to 8 weeks execution, deck and debrief.

WHAT WE DO06

✦ What we do

Counsel

Strategic counsel for positioning, voice, and editorial systems.

Production

Deliverable production at in-house team quality.

Access

Curated convening and commissioned research for brand access.

THE PRINCIPLES06

✦ Engagement principles

We sell what we ship.
Pricing is visible. Scope is named.
The founder leads every engagement. No handoffs to juniors.
Scope additions are quoted in writing before work begins.
The community is the asset. We protect it.
Information is free. Curation is the line item.
Sponsorship is education, not signage.

NEXT STEP07

✦ Next step

Book a fit call

A 30-minute fit call. No pitch, no presentation. We talk about what you're trying to build, and you decide if Moonlight & Company is the right shop for it.

moonlightand.company

Contact

Tennessee Watt, founder
hello@moonlightand.company
Philadelphia · New York

Yours, Moonlight & Company.

We read every fit-call submission within 48 hours.

Est. Circa 2026 · Philadelphia · New York

The corporate leader isn't 9 to 5 anymore. She moonlights as a founder.

Strategic advisory. Brand. Audience. Ecosystem.

We're in the multi-hyphenate decade. Most brands haven't caught up.

Call it what you like. They run more than one thing.

They work 9 to 5 for the company. And 5 to 9 for everything else.

Tennessee Watt

Who we serve.

Two audiences. One operating system.

They run more than one thing.

The founder is the brand. The brand should scale without the founder.

You need to reach her. We're already in her group chat.

Moonlight Club. Where the women live. Where the work begins.

We advise from what she actually said.

Six engagements. Three buyer modes.

Personal Positioning Sprint

Personal Positioning Intensive

Brand Build Sprint

Fractional Brand & Audience Lead

The Briefings

The Dossier

Tech Equity Collective

Imperial College Business School

What people say about working with us.

How an engagement runs.

Let's work together.